From A Broken Heart to Breaking Records, Meet the Real Taylor Swift!
The Economic Impact of “The Eras Tour”
Even if you’re not a Swiftie, “The Eras Tour” was impossible to ignore in 2023 and 2024. Taylor’s 3.5-hour-long show not only wowed audiences artistically but also had a massive economic impact. Economists noted significant boosts to local economies whenever Taylor’s tour hit town.
According to Forbes, the tour generated almost $5 billion in consumer spending in the US alone. This includes spending on tickets, travel, hotels, dining, merchandise, and more. Taylor’s tour, along with Beyoncé’s “Renaissance” tour, provided a much-needed stimulus to the post-pandemic economy. Amidst the tour excitement, fans speculated whether her long-term boyfriend, Joe Alwyn, would attend any shows.
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